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Letter of the founder

Who we are

Being a PA requires a lot to give. But, in return, you always get double ...

LOURDES CARBÓ

Founder & Head of Dreams

For more than 25 years, I have been assisting the most demanding clients of the social elite, attending to their needs, organizing their personal and family lives, and learning from their culture and lifestyle. Since I founded Alberta La Grup in Barcelona the first and one-of-its-kind agency offering Personal Assistance Services, it changed my life. It is my passion and my lifestyle. I propose you an investment to an amazing future within the exclusive Lifestyle Management Culture for the social elite.

Together with the valuable selected group of professors– high-class professionals on their fields with an excellent network of professional connections- we wanted to share the experience we have accumulated over the years and so, we have created The Lifestyle Institute to comprehensively train the best professionals who will manage the lives of the 1%, to become authentic Personal Angels, the alter ego that only the most precise people have: Their Valuable Time.

With my kind regards,

Lourdes Carbó

International Personal Assistants, Lifestyle Managers and Concierges

We treasure an extraordinary team of international Personal Assistants, Lifestyle Managers and Concierges dedicate to assist our most discerning clients: Kimberley and Simone (London), Ellie(Geneva), Cynika (New York), Dinara (Kazakhstan), Ann (Dubai), Monica (Miami) are just some of them.

Thoroughbred

From butler, personal assistant, home administrator, business manager, secretary, personal shopper, accountant, building coordinator, wedding and event planner, to experience in sales and public relations, tourism, advertising, style and personal image,… our PAs team affords you a multitude of abilities and talents.

We are experts in the language of discretion and confidentiality. We are dynamic, responsible and intuitive. We are proactive, and excel at management and development, all this sheathed in a wrapped of urban style.

But most importantly, it is all about attitude.