"Many clients don’t want to seem rich, but rather express their personality and feel emotions."  Gilles Lipovetsky, in the introduction to La fórmula del lujo (The Luxury Formula) by Susana Campuzano To better understand what a Personal Assistant is, we can start by discussing luxury itself. With

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Sigue texto en español A PA Protagonist An interview to the writer of a novel with a PA as a protagonist. by Elena Castelló for ®Alberta La Grup The writer from Barcelona, Neus Arqués has published her book “Caída Libre” (Roca editorial), the intertwined story of three women in

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Personal Assistant, Personal Angel TM by Elena Castelló | Nov-2018 Lourdes Carbó, founder and director of Alberta La Grup, had a great intuition: a “personal assistant” is like a personal guardian, an “angel”. Just like in the finance world where we speak about “business angels” - the figure

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