"Many clients don’t want to seem rich, but rather express their personality and feel emotions."  Gilles Lipovetsky, in the introduction to La fórmula del lujo (The Luxury Formula) by Susana Campuzano To better understand what a Personal Assistant is, we can start by discussing luxury itself. With

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Personal Assistant, Personal Angel TM by Elena Castelló | Nov-2018 Lourdes Carbó, founder and director of Alberta La Grup, had a great intuition: a “personal assistant” is like a personal guardian, an “angel”. Just like in the finance world where we speak about “business angels” - the figure

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